Define Strategy

This is the PDF version of an article that reflects on how our idea of Strategy evolved over the years and how it has been applied to Digital Communication. It proposes a new definition of the concept. It's an attempt of a robust idea of Strategy that can be applied to several contexts, digital or otherwise. 

The price is a mere suggestion, based on the work that went into writing the text, proofreading, translating, and paginating the PDF.